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This web site swap.cheapbooks.com states the following, "ENTER ISBN, UPC, KEYWORD, OR TITLE." We noticed that the website said " ENTER ISBN, UPC, KEYWORD, OR TITLE." It also said " Search results for Betty Crocker. Click the book cover to see which stores sell this item, and at what price. Click the book cover to see which stores sell this item, and at what price. Click the book cover to see which stores sell this item, and at what price. Click the book cover to see which stores sell this item, and at what price." The header had textbook rental as the highest ranking optimized keyword. It is followed by free ebooks, cheapbooks, and cheapbooks.com which isn't as ranked as highly as textbook rental. The next words swap.cheapbooks.com used was textbooks.